Packaging material plays an essential role in preservation, protection and presentation of any product. Ensures that the product packaging is uncontaminated and visually appealing from manufacturing to reaching the customer. The main purpose of packaging is to protect it from physical damage or chemical alteration. Moreover, packaging is also a major component in marketing strategy as it provides important information regarding products and enhances the appeal on the shelf.
The Significance of Using Eco-Friendly Packaging Materials
The sustainable packaging materials are designed with key attributes including recyclable, biodegradable as well as made from renewable energy resources. Some of the common recyclable materials include glass, cardboard and metal. These materials decompose quickly as compared to traditional plastic as well as reduce the environmental pollution.
By choosing eco-friendly packaging material, businesses significantly reduce the carbon footprint. They contribute to a circular economy and these practices support environmental conservation. It also increases consumer preference for sustainable products and ultimately enhances the brands appearance.
The Essential Types of Packagings; The Alternative Packaging Material to Plastic
Packaging material comes in various types some of the popular ones are:
Cardboard boxes
Cardboard boxes are the most commonly used packaging materials. These boxes are cost-effective, light-weighted and durable. Due to its renewable and biodegradable properties, cardboard boxes are environmentally friendly options. These boxes are used for storing and shipping a variety of products. Cardboard material for packaging is durable and protects the product during the storage and handling process.
- Cardboard packaging is best for retail products
- Custom printed boxes are used for brand branding
- Shipping and storage of various products
Kraft packaging
Kraft packaging boxes are made up from kraft paper. These are recyclable, biodegradable, and eco- friendly packaging materials. The rustic and natural look of kraft paper is quite appealing. These boxes are commonly used for the packing of organic and handmade products. However the popular uses are:
- Subscription and gift boxes
- Packaging for organic and eco-friendly products
- Retail packaging for multiple products
Mylar Bags
Mylar bags are made up from polyester film that is resistant to smell and moisture. These bags are used to preserve the freshness and quality of perishable items. Mylar bags are generally used in food industries. Common uses are:
- Long term storage of perishable items
- Packaging for coffee, snacks and dried food
- Protection against contaminants and moisture
Glass containers
Glass container packaging is for the products that need permeable storage. These are non-reactive containers that preserve the taste and quality. Glass is recyclable, that means it’s one of the sustainable packaging materials. Some of the common uses of glass containers are
- Used in pharmaceuticals
- Cosmetic and skin care products
- Packaging for jam, sauces and drinks
Aluminium cans
Aluminium cans are recyclable, lightweight and durable. The cans are used in the beverage industry with the ability to preserve carbonation. Aluminium containers are quite popular in food packaging. Common uses includes:
- Beverage packaging including energy drinks, sodas and beers
- Food including pet food soup and vegetables
- Aerosol products
Fabric bags
Fabric bags include jute and cotton bags. These are durable and reusable, making them an eco friendly and recyclable packaging materials as compared to plastic bags. Fabric bags are best for promotional giveaways, packaging of luxury items as well as for grocery shopping. Some the common uses includes:
- Packaging for handmade or luxury items
- Reusable shopping bags
- Branded merchandise
Custom Packaging: Applications Across Diverse Industries
Some of the popular uses of packaging material across various industries include:
Food Industry
Packaging in the food industry ensures freshness, hygiene and safety. Cardboard, mylar bags and glass are used to meet these requirements.
- Cardboard boxes are used to store cereals and dry food.
- Glass containers are best for the packaging of sauces and beverages.
- Biodegradable plastic is used for take away containers.
Delivery service
Delivery service requires packaging that is not only protective but also durable. Insulated packaging and mylar bags are used to ensure that the product is in the perfect condition.
- Mylar bags are used for temperature sensitive items.
- Insulated packaging is used for delivery of food items
- Cardboard boxer are best for general shipping
Cosmetic and skin care
Cosmetic products must be protected from contamination. Cardboard boxes and glass containers are often used.
- Glass jars or bottles are best for lotions and creams.
- Biodegradable plastic is for single use item
- Cardboard boxes ensure durable outer packaging
Apparel industry
Apparel industry focuses on packaging that increases unboxing experience. Fabric bags, customised cardboard boxes and kraft boxes are the popular choices.
- Fabric bags are used for luxury apparel
- Customised cardboard boxes increases the brand image
- Kraft boxes are best for eco friendly options
The Art of Packaging: Colour Choices and Customisation Methods
Customisation is essential for branding. Various techniques are used to customise as well as to enhance the visual appeal of the brand and product.
Colour options
Selection of the right colour for packaging is important because it impacts brand recognisation. Some of the popular colour options include:
Pantone colours:
The pantone colours offer a standardised matching system. It not only provides accurate colour reproduction but also consistency across different materials and production runs. The pantone colour scheme is used in branding to maintain the brand’s integrity.
CMYK printing:
CMYK printing is used for ink colours. These include cyan, magenta, yellow,and key/black. It is best for full colour printing making it an ideal choice for intricate detailed images.
Spot colours:
Spot colours are premix inks. These are used to make specific colour shades that cannot be reproduced with CMYK printing. It is best for branding elements such as logos while maintaining the colour consistency.
Customisation techniques
Beyond colours, there are many customisation techniques to enhance the visual appeal of the packaging. Some of the popular customisation methods are:
Embossing and Debossing:
Embossing makes a raised design on packaging materials whereas debossing recessed this design on the packaging material.
Foil stamping:
Foil stamping adds a layer of coloured or metallic foil to the packaging. It gives a shiny and reflective effect that is used to highlight the text, logos or decorative elements on the packaging.
Screen printing:
Screen printing involves the process of applying in through a screen to the packaging. The technique is best for vibrant and bold designs. Moreover, screen printing can be used on various types of packaging material such as plastic, cardboard and fabric.
Where to Buy Customised Packaging Material?
If you are looking for high quality personalised packaging material for the business needs, there is no better option than The Product Boxes. We offer a wide range of eco-friendly packaging material at wholesale rate. No matter if you are looking for a custom cardboard box, kraft box or mylar box, we have everything according to your needs.
We use high quality packaging material to ensure the durability and aesthetic appeal of your product. So don’t wait and make us your trusted partner for all types of customisation needs that align with your brand. With the commitment to quality, The Product Boxes UK ensures that your product will be packed to perfection. Contact us today to discuss the packaging needs and get a quote for all sorts of packaging materials at a competitive price.
